• Achieving Excellence Together

    AMG Marketing works with CEOs, business owners and founders on business strategy & growth projects, design and communication projects.

  • AMG MARKETING

    Bringing market changing ideas to life

    Photo of AMG Marketing's Austin McGinley

    Austin is the founder of AMG and operates at the intersection of business strategy, marketing and design.

     

    He works with business leaders, supporting the exploration, development, and implementation of strategic plans and imaginative ideas to achieve business growth.

     

    With 25 years experience working with global brands, Austin brings a strong mix of corporate, consulting and entrepreneurial experience. He has a significant track record in successful branding and retail sector projects, with many achieving international recognition.

     

    His unique combination of both agency side and client side experience means he's adept at bringing out the best in a company.

     

    Austin has appeared on:

  • Delivering immediate impact

     

    AMG's 3 Step process to deliver enhanced performance and better results.

     

    1. Craft a Powerful Vision - to inspire and guide the leadership team

    2. Build a World Class Marketing and Design Function - to bring the vision to life through effective communication, innovative campaigns, design projects, and exceptional customer experiences

    3. Implement Effective Strategies and Execution - design and execute marketing strategies aligned with the vision, leveraging our branding, design and customer engagement expertise

     

    We will precisely tailor our support according to your specific needs.

     

    Graphic of the 3 types of businesses AMG Marketing works with
  • COMMERCIAL STRATEGY + MARKETING + DESIGN

    Bring market-changing ideas to life

    Photo of Austin McGinley and Kwanghi Chan

    Business Strategy

    25 years of real-world experience working with business leaders on innovation and commercial strategy projects.

     

    To achieve your business goals in a dynamic market, you need a partner who can help you strategise, design and implement effective business models. We'll work with you to create innovative solutions and quickly bring them to market.

     

    We help our clients develop and deliver new customer propositions and ventures that gain early momentum, rapid market traction and drive new revenues.

     

    Starting with just a theme or an idea, we help our clients through each stage of the process – including market analysis and research, industry trends analysis, idea generation, proposition development, commercial strategy, concept development, and launch to market.
     

    We also have significant experience in creating content and pitches for practice-related opportunities and proposals., innovation grant applications and Advisory services for Tender responses.

    Austin McGinley speaking at the Retail Visions conference in Milan

    Brand and Marketing Consultancy

    Fusing consulting talent with expert branding and marketing experience gained from working with world leading brands.

     

    To get to the heart of our clients’ brand challenges, we consider your overarching business system with a 360 analysis of your brand and business model, making recommendations for brand strategy and market positioning. We then set about creating a compelling brand identity to support your positioning and commercial strategy.

     

    This work typically leads to us delivering key strategic communication projects, managing all stakeholders on your behalf, and working on digital marketing initiatives, video, advertising and Public Relations activity.

    Photo of Austin McGinley collecting a World Retail Award

    Design Expertise

    Deep design sector experience working with both agency owners and client-side places AMG's clients in a unique position to achieve successful design project outcomes.

     

    AMG provides the expertise and extra resource for clients to take on ambitious design projects by fully managing the project on their behalf. We're 'design agency agnostic', and therefore partner with design agencies from across Ireland and the UK to select the best one for your project. We advise and provide guidance to the investing client.

     

    With design agency owners, we provide consultancy on new business and marketing strategy, pitch deck creation and development, and enable them to have clarity on their USP and in their communication.

     

    We have particular experience in retail design and store development projects, having helped deliver many global retail award winning stores.

    World class experience

    Passionate about building businesses and brands that are creative and imaginative.

     

    Austin has been involved in stores that have won prestigious World Retail Awards, NACS International Convenience Store of The Year, US Retail Design Institute Awards, Retail Week Awards, Retail Interiors Awards, FX Design Awards.

    I've a particular set of skills...

    So why might they be useful for your business?

  • CLIENTS

    Providing expert strategic advice to visionary leaders and ambitious entrepreneurs

    Fresh logo
    PEKING logo
    Offbeat logo
    Uppercut logo
    Dairyglen logo
    htec logo
    EveryBody Health
    McWIlliam logo
    Full Circle Roasters logo
    Spark Crowdfunding logo
    Nolan's logo
    Pizza SQ logo
    SiSú logo
    Sister By The Sea logo
    Ciara Petty logo
    Circle Circle logo
    Cofix logo
    brill logo
    idunn logo
    fireberry logo
    Inspired & Co logo
    Electric Rebel logo
    Bites by Kwanghi logo
    etag logo
  • Get in touch

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    Book a free 30 minute call

    with Austin

    Will reply within 24 hours

    9-5pm Mon - Fri

  • AMG Marketing client Fresh The Good Food Market

    TESTIMONIALS

     

    Austin brought the Fresh brand and business to the international stage, with several major achievements for the company. His global outlook and experience encouraged us to look beyond Ireland and recognise the work we were doing was world class. His direction on brand strategy, store development, and marketing are of huge value. He remains a trusted partner to us for key projects.

     

     

    Noel Smith, Founder & CEO

    Fresh The Good Food Market

    AMG Marketing client Uppercut logo

    TESTIMONIALS

    Austin McGinley a class act, and true to his word. If he is in your corner you’re in good hands, if he isn’t reach out and have a chat.

     

    Gary Keegan, Founder of Uppercut Consulting

    & Performance Coach Irish Rugby Football Union

    AMG Marketing client SiSú logo

    TESTIMONIALS

    Austin McGinley, you always deliver and we, your clients know this. Highly recommend you.
     

    Brian McGann, Chairman

    AMG Marketing client Pizza SQ logo

    TESTIMONIALS

    A big thank you again to Austin and his team at AMG Marketing for another successful launch with our latest food concept.

    We have worked with AMG for nearly two years now, in bringing our other concepts (Pizza Sq / Panizzo / API Ltd / P Borza ) to market. The professional, but at the same time personal approach they provide to planning and looking after our marketing requirements, and their ability to turn around any urgent needs in real time is hard to beat .

     

    Peter Borza, Managing Director, API Group, Chairman of ITICA

    AMG Marketing client Everybody Health logo

    TESTIMONIALS

    Austin was a great resource to have in the early days in our company’s development. Always approachable and helpful, providing simple but effective advice. I am happy to have recommended him to other people in my network in need of external marketing support.

     

    Luke Teeling, Founder of Every Body Health

    AMG Marketing client LMPP logo

    TESTIMONIALS

    When I first founded LMPP Studio, I went straight to Austin to discuss how best market my new design agency. Starting out on your own is always a challenge. Austin was there to guide me on marketing strategy as well as making key introductions to prospects. This led to my first set of paying clients with projects that I was really excited about. We have gone on to work on some fantastic projects together, which have turned out to be very successful. He continues to act as a trusted advisor to LMPP.

    Patrick Volavka, Owner of LMPP Studio

    AMG Marketing client idunn logo

    TESTIMONIALS

    I was having problems to articulate exactly what iDunn Consulting did in a succinct way – Austin just got it. He was able to refine my elevator pitch and my networking intro to better communicate our services. Knowing I was working to update my website, he helped to align the new verbiage to the website so all is streamlined! I would highly recommend AMG marketing.

    Alison McMurtrie, Founder of Idunn Consulting

    AMG Marketing client Ten Storey

    TESTIMONIALS

    Austin provided us with a crystal clear brief, which was quite unique. His knowledge of design agencies meant that he anticipated many of the questions we had.

    Throughout the project he provided valuable insight on the brand and it’s strategic direction, whilst allowing us the freedom to apply ourselves creatively. It was a pleasure working with him”

    Tom Sutton, Founder, Ten Storey

    AMG Marketing client Manual Mode logo

    TESTIMONIALS

    Working with Austin has definitely opened up our opportunities in the market for work. He has helped shape our offer and encouraged us to look at new sectors which weren’t on our radar. We’ve had some great projects thanks to his help. This programme gives owners access to so much marketing expertise that is hard to put a price on.

    Fernanda Areis, Founder of Manual Mode Productions

  • Photo of the free download from AMG Marketing - Writing a winning proposal guide

    FREE DOWNLOAD

    I've poured 25 years into this document. Download my guide to writing a winning B2B proposal.