Since 1997, I have been fortunate enough to sit opposite the world’s biggest retailers, companies and brands at meetings being briefed on major marketing projects.
These industry giants all desired two things:
- The first, to improve their businesses by selling more products or services
- Second, to create a positive and memorable experience for the customer
These projects involved launching new products and services, unveiling new stores, rebranding, launching new ventures, or repositioning their businesses.
So, spending time in the company of these industry movers and shakers has brought a deep level of knowledge regarding what works for companies to present themselves as world-class businesses.
I have specific expertise in the worlds of design agencies, retailers, brands, shopping centre developers, airport authorities and start-ups.