World Retail Awards 2016

I was thrilled to receive the news that AMG's client JHP Design had been short-listed as a finalist in the World Retail Awards to be held on the 14th April 2016 in Dubai.

JHP won the 'Store Design of the Year' at the World Retail Awards in Paris in 2013 so having prepared the submissions for both, I am delighted that the combination of the written submission plus spectacular design by JHP once again is recognised by the international panel of judges as being world leading. 

New clients, and the expansion of knowledge

We have been lucky enough to continue to grow the business through working with new clients who span retail, technology, construction, video production and an exciting start-up food business launching in Dublin at the end of April.

Clearly all of these clients have different challenges, unique to their business and their sector, however its been interesting to be in a position to see what joins them all.

- The need for attention

- The need to grow their business through new business

- The need for clarity in their communication

- The need to inspire prospects and existing customers to do business with them

Strategic marketing embraces all of these issues and places AMG in the position of being able to recommend what's needed. And we are always learning from our clients.

The medical consultant analogy always works. We draw upon years of experience to advise on the best course of action to overcome business challenges, and to position the company for growth. 

The sector doesn't matter, as proved by the variety of clients. We are honoured to help anyone. That's why we say it's "Business class for everyone".





Briefing a design agency

It's an unavoidable fact that the agencies that have made your short-list to receive your new project brief are most likely there because they have done some great work that impresses you, or that they come highly recommended.

It's to be expected then that such agencies are not sitting around waiting for the next stellar brief to hit their inbox, but are in the business of working on their current projects.

The challenge clients have is the expectation that once the brief has been carefully worked on, fine-tuned and perfected, the agencies will immediately be in the position to respond properly to it. Professional agencies will quickly acknowledge its receipt, and will set aside some time to digest the information.

From an agency's perspective they just want to understand the brief quickly and to assess if they are interested in responding.

This requires those that prepare the brief to:

- quickly introduce the company and the task at hand

- give the background to the project and what the business sees as the challenge

- define what success will look like (the outcome of the project)

- write with clarity, keeping it short and really focused on the work required

- clearly describe what's expected from the agency in terms of the response

- set the deadline to submit their response with an outline of what happens after

But this is the ideal scenario. 

Sometimes the brief arrives as one paragraph email with a request for outline fees. This is never taken seriously.

Sometimes the agency has to 'co-create' (or write) the actual brief for the client.

If you would like AMG's guide to helping cover off all the key points in order to produce an effective project brief, contact us and we will send you our complimentary guide.




We are delighted to able to launch the new AMG Marketing website. 

The business has moved on from its original incarnation to be a 'strategic marketing consultancy'. By that I mean that we work with companies to help them differentiate themselves sufficiently to enable them to win more business. We adopt a highly commercial approach for all of our projects. Our clients are in business to grow, make money and to make a difference. We help them to achieve these goals. Our particular expertise is in retail, but we also work with design agencies, IT firms, property developers and event companies.

If we feel we can't make a difference to your business, we'll tell you. We won't leave you unaided though and will give you some clear advice or some contacts to help you. Good karma finds its way back.